The native BMW Next 100 augmented reality application was developed to involve the public in the initiatives undertaken in the Next 100 Festival – celebrated within the evocative setting of the Monza racetrack to celebrate the 100th anniversary of the German car manufacturer – inviting them to share their content (videos, images, audio and text) in response to the question “What would you wear in the next 100 years”. Thanks to the BMW Next 100 App, by pointing the smartphone camera at the Wall (a 2×9 m installation), users were able to see all the contents in augmented reality which, with a tap, were exploded showing them in detail.